The Black Month Body Engineers campaign: HACKED
During Black Friday every company is selling their products with major discounts. Body Engineers (BE ) does it differently, the whole month of November. Not one day, the whole month. In order to give this important month a boost they launched a campaign to hype it all up.
The theme of the Black Month 2019 campaign is Hacker. Not only the whole BE system will ‘shutdown’, also the athletes of BE got ‘hacked’ in order to give their followers a whopping Black Month discount of 35% up to 75% OFF site wide. For the first two weeks of November every athlete received a neon mask. These masks will imitate that the athletes got hacked by the main hacker which is seen in the social media posts and campaign video. The athletes had to use the masks in their Instagram social media posts for promotion of the campaign.
This project was realised within 6 weeks time. From production to filming, editing and deliver. I want to thank every single individual who participated in this project. The daily amount of orders went up (discounts where activated). Athletes got ten of thousands likes, shares and comment while using the mask. The most frequent response was: “That looks so cool!”. This campaign helpt the company branding wise. Almost every athlete that participated enjoyed making the content with the mask because it was different. That was out goal. Create something different for the audience of Body Engineers, something they haven’t saw yet. Scroll down to watch the full campaign video.